Desiree Perez is making her mark when it comes to leadership with Roc Nation entertainment. She has done a lot of different things to help this company succeed, and Desiree Perez has become the staple that Jay-Z needs to take Roc Nation to the next level.
People look at the Roc Nation connection with Live Nation and see the work that Desiree Perez has done with major contract negotiations. She has worked with Rihanna and helped this artist get major contracts with Live Nation as well as other huge companies like Samsung. This is what Desiree is known for, but to understand the fullness of her workout plan one must really take inventory of her connection to all of the artists that are part of the roster at Roc Nation Entertainment.
It is true that Perez is representing the big artists like Rihanna, but she also has a great hand and representing those other artists that are not as well known. Desiree Perez has put her time into helping other lesser-known artists that are part of the Roc Nation roster. She is helping people that have been signed that may have not received a huge budget for marketing. These may be individuals that Jay-Z believes in, but many of them may not have the opportunity to get multimillion-dollar videos and budgets for what they’re doing.
This is where people like Perez are important. She has stepped into the Limelight for this company and helped so many of the artists that may have been looking for an opportunity to gain exposure with a mainstream audience. Perez is the person that is going to work on these things. She is also the person that helped Jay-Z with Roc Nation Sports. She has an app for negotiation for various contracts for athletes and entertainers.