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Whitney Wolfe’s Role in Propelling Exponential Growth at Bumble

Whitney Wolfe married Michael Herd in the first weekend of September 2017. The breathtaking event took place on the Amalfi Coast in Italy. Whitney dazzled in her form-fitting full-length Oscar de la Renta gown, which featured an extended cathedral flowing train with a sheer veil spread over it. Beneath it, she held her hair in an updo.

The gown had a low V-shaped cutout on the back. For the dinner party, which was held in an outdoor dining area, Whitney changed into a slip-on dress with fringe accents. The destination wedding took place at Villa Tre Ville, a lavish Cliffside estate in Positano.

Whitney and Michael met in 2014 in Aspen and were engaged in 2016. Her new husband is an oil heir and the grandson of Bob L. Herd, the Herd Producing’s founder. Michael is the vice president of the Texas-based company, which owns over 400 gas and oil wells.

About Whitney Wolfe Herd

Whitney grew up in Utah’s Salt Lake City and studied international studies at the Southern Methodist University. At 19, and before she cleared college, she commenced her entrepreneur journey by making bamboo tote bags. She sold them and directed the proceeds into cleanup efforts of the BP oil spill. After clearing college, she worked in orphanages based in India.

Whitney Wolfe created and launched the Bumble app in December 2014. Bumble is a swipe-based dating application, which is set up in a way that allows women to initiate conversations in heterosexual matches. Users have 24 hours to respond to messages. In case they don’t, the match disappears.

The company has 70 employees globally. Although it has its headquarters in Austin, Texas, it has offices in other cities. In December 2016, it acquired Chappy, an LGBT dating app. In 2017, the company launched Bumble Bizz, a business feature which aims to expand networks and facilitate career moves among its users.

The service offers an opportunity to connect with brands, industry leaders, and mentors. It is available in Canada, United States, United Kingdom, Germany, and France and is expected to roll out globally soon.

Bumble Bizz came after BumbleBFF, its first expansion that enables users to find new friends, workout partners, and accomplices outside the dating bracket. Women still have to make the first move with Bumble Bizz. With this single app, users can now date, make new friends, and find business connections. Still, there is no stopping for Bumble as it plans to launch advertising tailored to suit users in 2018.